Hurricane Sandy relief effort continues
The Yankees in conjunction with the Cloudbreak Group will donate 20 percent of all sales at http://www.nyyankeesfragrance.com during November and December to the American Red Cross for Hurricane Sandy relief efforts. A minimum guarantee of $10,000 will be offered by the Cloudbreak Group, in addition to the dedicated portion made from all sales on the website during the aforementioned months.
“We have had an overwhelming response since the launch of the New York Yankees fragrance collection and are pleased that our loyal fans in the Tri-State area have embraced these products,” Cloudbreak Group chief executive officer Thomas Butkiewicz said. “As a member of the Yankees family, we recognize the needs of these individuals during this difficult time and are proud to help support them.”
Michael J. Tusiani, Yankees senior vice president of corporate sales and sponsorships, said, “We are very thankful to the Cloudbreak Group and proud of our partner for supporting the Hurricane Sandy relief efforts through its commitment to the American Red Cross.”
The motion is part of an organization-wide commitment in helping to rebuild the lives of those who have suffered great losses in the wake of Hurricane Sandy. The Yankees have donated $500,000 to the American Red Cross in support of relief efforts associated with the storm.
In addition to helping the Red Cross, Yankee Stadium’s Gate 2 entrance was recently converted into a collection hub in which non-perishable food and household items were donated by the public for those affected. The Yankees have continued to deliver and distribute these items to those in need through various other local charities.
“New York Yankees” and “New York Yankees for Her” both helped usher in the 2012 baseball season by officially launching in April. Originally available exclusively at Yankee Stadium and select department stores, the fragrances have expanded to department stores in multiple international markets. Fans can purchase these and other items and help support the Hurricane Sandy relief efforts by visiting http://www.nyyankeesfragrance.com.